Extending Reach with Technology: Seattle Opera's Multipronged Experiment to Deepen Relationships and Reach New Audiences
86 p. : b&w ill. ; 22 cm.
"This look at how Seattle Opera used technology to increase accessibility to opera is the seventh case study in a series of 10 offering insights into how arts organizations can attract new audiences to the arts and deepen the involvement of current audiences. Written for arts organization leaders, arts funders, policymakers, and arts management students, each study is the product of independent research exploring the success and challenges faced by different arts organizations as they undertook multi-year efforts to build their audiences. Strategic and tactical elements of each program are described in depth, along with factors that helped and hindered progress. Putting together findings from the 10 case studies, a separate report, The Road to Results, describes nine practices that arts organizations can use to make their audience-building programs more effective." -- from book back cover